Head of Marketing

Remote | Senior

We are seeking an experienced marketing guru to join our team. As head of marketing, you will craft strategies and be hands-on in executing plans. You’ll play a critical role in defining how we create a compelling presence through social channels, influencer voices, and authorities in dating/relationships. You’ll do all of this with the goal of helping people date better and more effectively.

You could consider your role title to be CMO if you’re well suited.

Responsibilities

Refine our understanding of core customer segments, brand/product positioning, and messaging.
Develop and execute marketing strategies and plans.
Define marketing channels and media mix in collaboration with outsourced marketing partner.
Own marketing plan execution and operations - with support from outsourced marketing partner.
Partner across Weaver to better understand user needs, product needs, competitive landscape, etc.
Manage budgets, creative, media, partners and process including talent selection and post-campaign learnings.
Be a leader, serving as spokesperson and point of contact for partners, media and press.
Amplify Brand and Product projects with specific influencer partnerships by managing talent identification and vetting, outreach, negotiations, ideation, and measurement.
Proactively find ways to leverage emerging trends, dating insights, and business opportunities.
Define success metrics and regularly share results with leadership.
Translate campaign reports into actionable insights for teams, projects, and processes.

What We’re Looking For

An experienced consumer marketer with 8+ years experience building marketing strategies and plans for high-growth, culturally relevant brands (in-house or agency). Experience in tech, lifestyle and/or a subscription business is a plus.
A doer. Someone who can courageously plot a path forward and drive execution in-market - and serve as a public spokesperson and brand leader in the market.
Proven track record of building campaigns that bring brands into new, culturally relevant spaces.
An interest for all things social media and Internet culture. You have a finger on the pulse of emerging digital platforms, and the creator/influencer/celebrity landscape. You know your way around TikTok, Instagram, Discord — to name a few.
You’re a leader who can confidently work autonomously and also be collaborative - enjoying partnering with, learning from, and educating peers.
Brand building storytelling abilities with strong written and verbal communication skills.
Preferred: experience working in a startup

Who We Are
Weaver is the only dating app based on core values that could make or break a relationship to match people based on what’s most important. Weaver alerts people to Red Flags & Deal Breakers of potential matches before the first message. Most professionals within the dating & relationship sphere agree that mutual core values is one of the most important factors when vetting dates & significant others. Through encouranging a greater focus on the truly important parts of people and less so on the superficial ones, we endeavor to facilitate better dating habits.

We’re a small start-up just getting our feet on the ground. Although this means our resources are little and risk is high; it also means a great amount of flexibility, having autonomy, starting in a senior leadership position and staying there as we mature and grow.

Our Core Values

Empathy - In order to understand others, we must first put ourselves in their shoes. Listen openly & often. Speak with care & never make assumptions.
Curiosity - There are always opportunities to learn & grow. Ask questions, keep your mind open & try on a new perspective.
Vulnerability - There is no courage without vulnerability. Creativity, taking risks, deeper connections & achieving greatly require stepping into vulnerability.